Global competition, short product lifecycles and increasingly demanding customers are creating signficant pressures for the creation of innovative organizations. By examining eight case studies in various industry sectors in Europe, Australia, Japan and Thailand, this book provi…
Providing a fresh and clear-eyed view of the relationship between multinationals and location advantages of countries, this text addresses the crucial issues which drive competitiveness.
The international business environment
by Brooks, Ian, Weatherston, Jamie, WILKINSON, Graham
The international business environment
by Brooks, Ian, Weatherston, Jamie, WILKINSON, Graham
This is a guide to understanding the international business environment. It also provides a fundamental building block for the study of corporate strategy, a subject which is included at more advanced levels of the business curriculum.
An important contribution to the increasingly topical debate over which development strategies work best for newly industrializing countries. This new edition of a highly successful book, not previously available in paperback, offers a thorough and up-to-date assessment of devel…
