The globalization of companies is the involvement of customers, producers, suppliers, and other stakeholders in the global marketing process. Global marketing therefore reflects the trend of firms selling products and services across many countries. Drawing on an incomparable br…
International Marketing and Export Management 7th edition offers an accessible and authoritative perspective on international marketing with a strong export management orientation, comprehensively describing the evolving competitive landscape as created by technological advances…
This book is a practical and comprehensive guideto succeeding in business and investing in emergingMyanmar, formerly known as Burma. It covers thecountry's history, geography, demographics and marketsize, political environment, economic conditions andindustries, and legal framew…
This book aims at helping students and professionals avoid the common pitfalls that international business people typically step into when dealing with Germans for the very first time. Unlike with the other business- or textbooks focusing on culture, this book will do more than …
De Mooij argues that differences in consumer behaviour across countries are not decreasing, but increasing. This book provides empirical evidence that the need to understand culture to explain differences in consumer behaviour is greater than ever.
Why can't we all just get along? In family life, schools, law, the business world, and domestic and international affairs, it is all too common for disputes to fester unresolved even when the parties are committed to a negotiated settlement. In this book members and associates o…
This investigation attempts to improve understanding of the behaviour of internet consumers from an empirical basis. It reports on the results of studies into decision-making processes of consumers on the internet in the context of apparel retailing. Consumers consisting of a pr…
This thesis reports research in the Country-of-Origin (COO) area ofinternational business, into the postulated phenomenon of Negative Image.Image has been regarded as a potential purchase decision influencing factorbut to date not investigated in-depth. Research was carried out …
"This book presents a comprehensive examination of Chinese consumer behaviour and challenges the previously dichotomous interpretation of the consumption of Western and non-Western brands in China. The dominant position is that Chinese consumers are driven by a desire to imitate…
The fourth edition of 'International Marketing' provides a complete introduction to international marketing in the 21st century.
