Kaufverhalten

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This book is about shopping for ordinary things. It is also about love and devotion manifest within families and about the nature of sacrificial ritual. Daniel Miller approaches shopping not as an end in itself but as a means to discover what people's practices, closely observed…

"The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers. It links psychological theories and empirical research findings to real-life industry ex…