Kaufverhalten

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"The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers. It links psychological theories and empirical research findings to real-life industry ex…

Drawing on six years of original research, this book explores what happens when the often contradictory motivations behind style and survival strategies are brought together in the second hand trade. What does second hand buying and selling tell us about the state of contemporar…