Most businesses are still looking for competitive advantage in the places it used to be rather than where it is to be found today - "downstream" in interactions with customers. Marketing professor Niraj Dawar explains this big shift, and how to leverage it. The big shift underwa…
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Most companies today have innovation envy. They yearn to come up with a game-changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative - they spend on R & D, bring in creative designers, hire innovation co…
This work aims to help build friendlier, more productive, and more flexible organizations. It links human understanding of human behaviour to sound management and takes "evolution" and "biologic" out of the management closet while emcompassing all pertinent aspects of intellectu…
