Super-sticky wechat and Chinese society
by Chen, Yujie, Mao, Zhifei, Qiu, Jack Linchuan
fromEmerald points
App designers dream of creating a platform that users never want to leave, that keeps them glued forever - a platform that is "sticky". Over 846 million WeChat users leave text and voice messages, share life moments, play games, use stickers, purchase rail and flight tickets, sh…