First Published in 1999: This book stresses the service aspects of an organization - especially customer service, marketing, and organizational responsiveness, and how to create and provide outstanding customer value to the target market(s).
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This book outlines how agile methodologies can help sales teams develop a culture of innovation focused on their customers. This book takes the reader through the customers buying journey (Agile technique), outlining tips and tricks that have come from Agile deployments within s…
