Kunderelationer

The SAGE handbook of service-dominant logic

0 Type: Book

Service-Dominant Logic presents a major paradigm shift in thinking about value creation and markets, moving from a g̀oods/product' logic to a logic that treats the process of service provision as the basis of all exchange, both commercial and social. This timely Handbook brings t…

Creating & delivering your value proposition: Managing customer experience for profit

by Pinder, David, Barnes, Cindy, Blake, Helen

0 Type: Book

In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. "Creatin…

EMarketing strategies for the complex sale

by Albee, Ardath

0 Type: Book

Turn prospects into buyers with a powerful emarketing strategy! "Albee shows how smart business-to-business marketers learn about buyers, tell a story, and greatly influence the B2B lead-to-sale process. This is your guide for Web marketing success." David Meerman Scott, bestsel…

Flip the funnel: how to use existing customers to gain new ones

by Jaffe, Joseph

0 Type: Book

"Why customer retention is the new acquisition? If there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different?"--So says Joseph Jaffe, bestselling author of "Life After the 30-Second Spot" and "Join the …

The Delta project: Discovering new sources of profitability in a net…

by Hax, Arnoldo C., Wilde, Dean L.

0 Type: Book

Emerging from the authors' work with companies such as Coca Cola, Motorola, 3M, General Motors and Unilever, "The Delta Project" provides a model through which to develop strategy in the new economy. Hax and Wilde examine how globalization, deregulation and the emergence of the …

Social selling: techniques to influence buyers and changemakers

by Hughes, Tim, Reynolds, Matt

0 Type: Book

The digital landscape has changed buyers'' habits. Sales professionals now need to develop relationships with decision-makers through social networks to reach them early in the decision making process. Social Sellingprovides a practical, step-by-step outline for harnessing the s…

The customer-driven culture: a Microsoft story : six proven strategies to hack…

by Lowdermilk, Travis, Hammontree, Monty

0 Type: Book

To meet today's challenges, companies need to do more than build processes for customer-driven products. This book takes readers through the cultural transformation of the Developer Division at Microsoft, and shows them how to "hack" their culture and reduce the distance between…

The changing public sector: a practical management guide

by Prowle, Malcolm

0 Type: Book

The public sector in the UK underwent radical change during the 1980s and 90s. Consequently, managers and service professionals have had to adopt new ways of working and new skills. This text covers the strategy, finance, human resources, marketing, quality and information syste…

The seven myths of customer management: how to be customer-driven without being customer-…

by Abram, John, Hawkes, Paul

0 Type: Book

Anyone whose job interacts with or impacts customers should derive benefit from this volume. Written in an anecdotal style, it challenges conventional wisdom and presents practical guidance on how to unlock customer value and maximize corporate revenues.

Key account management: a complete action kit of tools and techniques for…

by Cheverton, Peter

0 Type: Book

Any organization's key accounts are its lifeblood. This text puts forward a simple planning methodology for identifying, obtaining, retaining and developing key customers. The book takes a long-term, team-selling strategic view.

Key account management: a complete action kit of tools and techniques for…

by Cheverton, Peter

0 Type: Book

Any organization's key accounts are its lifeblood. This text puts forward a simple planning methodology for identifying, obtaining, retaining and developing key customers. The book takes a long-term, team-selling strategic view.

Niche envy: marketing discrimination in the digital age

by Turow, Joseph

0 Type: Book

Examines the emergence of databases as marketing tools and the implications this may have for media, advertising, and society. This book traces the transformation of marketing techniques online, on television, and in retail stores. It describes public reaction against database m…

The Maslow business reader

by Maslow, Abraham H., Stephens, Deborah C.

0 Type: Book

The late Abraham Maslow started two revolutions in his lifetime, one in psychology and another in business. Most remember him for his theories of self-actualization and the hierarchy of needs. Within the business community, his ideas on human behaviour in the workforce gave rise…

Customer relationship management: Getting it right!

by Kincaid, Judith W.

0 Type: Book

A practical blueprint to creating a successful CRM programme, this text provides real case studies, process examples and templates to make it easy to get started and then repeat the small steps.

Do it wrong quickly: how the Web changes the old marketing rules

by Moran, Mike

0 Type: Book

"What's the one thing companies care about? Conversion. Getting potential customers to convert into real, actual, customers. But how do you do that in a world of Facebook, Google, YouTube, blogs, and Flickr? Mike Moran shows you how--by trying lots of little things, studying the…