"The Business on a Shoestring" series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, re…
Examines the emergence of databases as marketing tools and the implications this may have for media, advertising, and society. This book traces the transformation of marketing techniques online, on television, and in retail stores. It describes public reaction against database m…