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Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that challenges the established rules of the luxury and fashion industry. The authors and contributors examine the evolution of luxury strategy and how th…
'The Luxury Industry has dramatically changed over the last 10 years, becoming significantly more complex. Luxury Strategy in Action is a compilation of practical, clear and effective tools to manage luxury goods and services in the 21st century. Written by leading professionals…
'The Luxury Industry has dramatically changed over the last 10 years, becoming significantly more complex. Luxury Strategy in Action is a compilation of practical, clear and effective tools to manage luxury goods and services in the 21st century. Written by leading professionals…
'The Luxury Industry has dramatically changed over the last 10 years, becoming significantly more complex. Luxury Strategy in Action is a compilation of practical, clear and effective tools to manage luxury goods and services in the 21st century. Written by leading professionals…
The meaning of luxury and the sorts of customers that buy luxury have continually been evolving, but never as dramatically as in the past 20 years. With more potential consumers, the luxury sector is today healthier than ever. However luxury companies have had to completely reth…
"The meaning of luxury and the sorts of customers that buy luxury have continually been evolving, but never as dramatically as in the past 20 years. With more potential consumers, the luxury sector is today healthier than ever. However luxury companies have had to completely ret…
Le luxe éternel: de l'âge du sacré au temps des marques
by Lipovetsky, Gilles, Roux, Elyette
fromDébat
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Type: Book
"Il y a deux essais dans ce livre, écrits par des auteurs dont ni les problèmatiques ni les objets d'étude ne sont exactement similaires. L'un se veut une interprétation historico-sociale, l'autre une approche marketing et sémiotique du luxe ; le premier adopte le point de vue d…
This professional book introduces marketing and luxury brand professionals to a new definition of luxury and the art of designing the ultimate luxury experience in both the physical space (e.g., in-store, hotel, restaurant) and the digital space (e.g., social media, website, e-c…
This thought-provoking book explores luxury paradigms for a changing world. As materialism, hedonism and indulgence are swiftly being replaced by decency, depth and substance, status, moneyed brands have a unique chance to create change. The arguments present here shed light on …
This book gives professionals interested in the industry a holistic understanding of luxury market dynamics around the world using stories, experiences, relevant data and statistics on current market trends. For investors, it offers valuable insight on where the industry is head…
Cover; Title Page; Copyright; Contents; Acknowledgments; About the Authors; Prologue: The Pink Bag; Chapter 1 Introduction: Definition and Crisis of Luxury; Issues of Defining Luxury; Crisis; The Luxury Industry; Reaction to the Crisis of Global Markets; Japan; Europe; China; Un…
This book gives professionals interested in the industry a holistic understanding of luxury market dynamics around the world using stories, experiences, relevant data and statistics on current market trends. For investors, it offers valuable insight on where the industry is head…