Luxury strategy in action

by Hoffmann, Jonas

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Title Statements

Full title :Luxury strategy in action / edited by Jonas Hoffmann and Ivan Coste-Manière.

Edition Statements

Publication Date:2012.

Publication Statements

Publisher(s):Palgrave Macmillan
Place of Publication:Basingstoke
Language:eng
Publication Date:2012.

The Physical Object

Description:1 Online-Ressource (224 Seiten)

Edition Identifiers

ISBN:9780230354548, 0230354548, 9780230361546, 0230361544, 9781283381499, 1283381494
DOI:10.1057/9780230361546
oclc:ocn890985995
LC Classification:HD30.28
Dewey Decimal:338.4/7

Subjects

Aufsatzsammlung AUFSATZSAMMLUNGEN (DOKUMENTENTYP) Clothing trade Clothing trade -- Technological innovat… COLLECTIONS D'ARTICLES ET D'ESSAIS (TYP… COLLECTIONS OF ESSAYS (TYPE OF DOCUMENT) Fashion merchandising INDUSTRIE DU LUXE + COMMERCE DE LUXE Luxuries -- Marketing Luxury goods industry Luxury goods industry -- Technological … LUXURY INDUSTRY + LUXURY GOODS TRADE Luxusgut LUXUSINDUSTRIE + LUXUSGÜTERHANDEL Markenpolitik MARKETING STRATEGIES (BUSINESS ECONOMIC… MARKETINGSTRATEGIEN (BETRIEBSWIRTSCHAFT) Mode -- Marchandisage Online-Publikation Produits de luxe -- Industrie