Consumer behaviour affects the fashion industry in design, production, merchandising and promotion at all levels as much as it affects retailing. This new edition continues to address how psychology, sociology, and culture all influence the how, what, when, where, and why of the…
Fashion is everywhere. It is now one of the main ways in which we present ourselves to others, signaling what we want to communicate about our sexuality, wealth, professionalism, even our mood. This book presents a concise overview of this complex phenomenon.
Beskrivelse: Fashion is everywhere. It is one of the main ways in which we present ourselves to others, signaling what we want to communicate about our sexuality, wealth, professionalism, subcultural and political allegiances, social status, even our mood. It is also a global in…
Fashion is everywhere. It is now one of the main ways in which we present ourselves to others, signaling what we want to communicate about our sexuality, wealth, professionalism, even our mood. This book presents a concise overview of this complex phenomenon.
Fashion is everywhere. It is now one of the main ways in which we present ourselves to others, signaling what we want to communicate about our sexuality, wealth, professionalism, even our mood. This book presents a concise overview of this complex phenomenon.
The commoditization of goods, environmental pollution, relocation, the exploitation of cheap labor and encouragement to overconsume, these traits characterize the luxury fashion industry, whose economic growth continues to rise. This book examines the way in which the mediations…
The commoditization of goods, environmental pollution, relocation, the exploitation of cheap labor and encouragement to overconsume, these traits characterize the luxury fashion industry, whose economic growth continues to rise. This book examines the way in which the mediations…
Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that challenges the established rules of the luxury and fashion industry. The authors and contributors examine the evolution of luxury strategy and how th…
'The Luxury Industry has dramatically changed over the last 10 years, becoming significantly more complex. Luxury Strategy in Action is a compilation of practical, clear and effective tools to manage luxury goods and services in the 21st century. Written by leading professionals…
'The Luxury Industry has dramatically changed over the last 10 years, becoming significantly more complex. Luxury Strategy in Action is a compilation of practical, clear and effective tools to manage luxury goods and services in the 21st century. Written by leading professionals…
'The Luxury Industry has dramatically changed over the last 10 years, becoming significantly more complex. Luxury Strategy in Action is a compilation of practical, clear and effective tools to manage luxury goods and services in the 21st century. Written by leading professionals…