What does luxury value mean? What constitutes luxury, and what does not? While previous research has focused on luxury as a global business and how companies have generated, communicated and monetized luxury, this book draws on empirical research to examine how consumers underst…
1. General Introduction and Section Introduction: Europe's Trade with Asia / Maxine Berg -- 2. Understanding Eurasian Trade in the Era of the Trading Companies / Jan de Vries -- Section Introduction: Objects of Encounter and Transfers of Knowledge / Maxine Berg -- 3. Spirited Tr…
"The imperative of the long-distance seaborne trade of Europeans, from the age of exploration, was to acquire the goods of the exotic East--the silks and porcelains and tea of China, the spices of the spice islands and the textiles of India. Goods from the East focuses on the tr…
"The imperative of the long-distance seaborne trade of Europeans, from the age of exploration, was to acquire the goods of the exotic East--the silks and porcelains and tea of China, the spices of the spice islands and the textiles of India. Goods from the East focuses on the tr…
"Today we consider painting, sculpture, and architecture the major arts of the Renaissance. To contemporaries, however, it was more often finely wrought goldwork, embellished armor, splendid tapestries and embroideries, and gems that were much more prized. The exquisite craftsma…
A thorough, comprehensive guide to the luxury goods industry for executives, entrepreneurs, and MBA students. As key new luxury markets like China and India continue to expand, this book gives professionals in the industry a holistic understanding of luxury market dynamics aroun…
1 the key drivers of perceived omnichannel service quality in fashion -- 2 omnichannel retailing and brand equity: a new balance to achieve -- 3 opinion leaders, short videos and virtual communities in the fashion industry -- 4 fashion bloggers: temperament and characteristics -…
AFRICAN LUXURY: aesthetics and politics
African luxury: aesthetics and politics
African luxury: aesthetics and politics
Moving far beyond predominant views of Africa as a place to be "saved," and even more recent celebratory formulations of it as "rising," African Luxury: Aesthetics and Politics highlights and critically interrogates the visual and material cultures of lavish and luxurious consum…
Focusing on the 'whys' of spending, Danziger has profiled customers in more than 30 categories of discretionary spending through research based on surveys, interviews and focus groups from a variety of people who make discretionary purchases. This aims to help anticipate the nee…
