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An inside look at the creation of several ad campaigns in the major Bombay ad agency and what they say about Indian national identity.
An inside look at the creation of several ad campaigns in the major Bombay ad agency and what they say about Indian national identity.
An examination of the complex cultural politics of mass consumerism in a globalized marketplace, Shoveling Smoke is an ethnography of the contemporary Indian advertising industry. It is also a critical and innovative intervention into current theoretical debates on the intersect…
