The Practice of Market Research offers a comprehensive and understandable account of the techniques and practical tasks involved in setting up and running marketing or social research projects. Linked to the professional body MRS (the Market Research Society) and with plenty of …
This is a comprehensive account of the techniques and the day-to-day tasks of the researcher. Easy to read and understand, McGivern's book covers not only research methods and techniques, such as sampling and questionnaire design, but also the practical tasks of running a resear…
Learn the techniques and tasks involved in designing and running a research project. McGivern offers an introduction to market and social research, with an insight into data analytics and data mining, as well as a range of real-life examples of how research is applied in practice
"This fifth edition of The Practice of Market Research: From Data to Insight is most timely; it has been comprehensively updated to reflect the changes in the MRS Advanced Certificate syllabus providing candidates the ideal foundation as they undertake their studies. This book p…
"This fifth edition of The Practice of Market Research: From Data to Insight is most timely; it has been comprehensively updated to reflect the changes in the MRS Advanced Certificate syllabus providing candidates the ideal foundation as they undertake their studies. This book p…
Questionnaires are a vital tool of market research. They can draw accurate information from respondents, facilitate data processing and provide a standard against which comments and attitudes can be measured. This book explains how to plan, structure and write a questionnaire to…
Questionnaires are a vital tool of market research. They can draw accurate information from respondents, facilitate data processing and provide a standard against which comments and attitudes can be measured. This book explains how to plan, structure and write a questionnaire to…
Learn how to construct and design questionnaires for more effective market research, including the rising challenges of mobile optimized surveys and reduced time spent responding.
Questionnaires are a vital tool of market research. They can draw accurate information from respondents, facilitate data processing and provide a standard against which comments and attitudes can be measured. This book explains how to plan, structure and write a questionnaire to…
"With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for conducting marketing research, utilizing a…