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Routledge handbook of hospitality marketing
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Type: Book
Most discussions of the competitive success of nations look at aggregate, economy-wide measures like the balance of trade. Porter chose a different starting point, beginning with individual industries and competitors and building up to the economy as a whole. Nations do not co…
"In 'The Zen of Social Media Marketing', Shama Hyder Kabani, social media expert and president of The Marketing Zen Group (MarketingZen.com), teaches you the "Zen" of social media marketing: how to use the most popular social media tools to find marketing nirvana"--Page 4 of cov…
GREEN MARKETING MANAGEMENT helps individuals make informed decisions about choices that impact the environment. This insightful new text provides a thorough introduction to the emerging field of green marketing management, including a useful exploration of the integral relations…
Most marketing managers and CEOs want to know what return they can expect on marketing expenditure. In this second edition, Tim Ambler explains how to determine which portfolio of marketing activities will reap the best outcome and sales.
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