"This fascinating new book explores the benefits and dynamics of social media storms and identifies the possible opportunities that they present for further engagement with customers. It provides actionable managerial advice on planning for, measuring and navigating social media…
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"In today's fragmented and noisy digital ecosystem, more people appreciate the value of authentic marketing and an engaged community than the number of likes on a post or what their favorite brand has on sale. But, in a post-pandemic society, how can brands adapt to the new age …
"Focusing on the core principles of how social media craft reciprocal, one-to-one connections with brands, this book outlines a four-step process for developing a successful social media campaign. This new edition continues to give students a foundation in the principles of digi…
EVERYTHING YOU NEED TO KNOW ABOUT WEB, MOBILE, & SOCIAL MARKETING! Your expert, up-to-the-minute, A-Z reference & how-to guide Choose the right goals, media, & tools Plan, execute, measure, & optimize Avoid costly mistakes! Now, one amazing book brings together ALL the reliable,…
This book brings together all the reliable, detailed information you need to make the most of web, online, mobile, & social marketing. Discover how to choose the right approaches, combine them into a coherent, optimized strategy, and measure your results. Find realistic answers …
"Through inter-disciplinary lenses enabled by cultural studies and feminist methodologies, Cyberculture and the Subaltern: Weavings of the Virtual and Real, edited by Radhika Gajjala, looks at online microfinance, new technologies, virtual world marketing, and handloom contexts …
This work brings together an international collection of the most successful digital marketing campaigns of our time, assessing what they achieved and the business lessons learnt.
Social media games satisfy the need to interact, compete and exercise imagination, plus they're fun. What if your business offered those rewards to your customers? Consider looking at your business as if it were a game -- discover how fun can generate energy that boosts the bott…
A never-before published look at the many possibilities of social game development. As one of the few entrepreneurs in the world with expertise building both social media and games, author Jon Radoff brings a one-of-a-kind perspective to this unique book. He shows that games are…
The benchmark book on to the effects and implications of social media on our daily lives, and how businesses can harness its power Socialnomics is an essential book for anyone who wants to understand the implications of social media on our daily lives and how businesses can tap …
Explores the impact of social media on both business and consumers and discusses the way online communities have brought about changes in the way companies produce, market, and sell their products.
