'Essentials of Marketing Research' provides a concise introduction to a subject rapidly evolving, not least through the impact of developments in information technology. New to this edition are qualitative data analysis and marketing decision-support systems.
'Essentials of Marketing Research' provides a concise introduction to a subject rapidly evolving, not least through the impact of developments in information technology. New to this edition are qualitative data analysis and marketing decision-support systems.
"This book is a comprehensive introduction to how real estate markets work and the analytical tools and techniques that can be used to recognize and interpret market signals. Its rigorous macroeconomic theory is backed up with numerous real estate case study examples and pedagog…
"This text is full of best practice advice based on hundreds of real-life international case studies. The material is backed up by extensive global survey data, providing readers with benchmark data on how intelligence programs are being organized, operated, and resourced worldw…
China Business. Ein Handbuch für Investoren, Unternehmer und Manager, die umfassend und praxisnah über den aktuellen Stand der Chancen und Risiken eines geschäftlichen oder beruflichen China-Engagements informiert werden wollen.China Business. Die ganzheitliche Sicht auf China, …
Das Buch führt in komprimierter und verständlicher Form in die wichtigsten Bereiche der Marktforschung ein. Es vermittelt durch einen ausgewogenen Kompromiss zwischen wissenschaftlicher Präzision und Einfachheit des mathematischen Formalismus ein besonders klares Grundverständni…
Building on lessons learned by studying numerous entrepreneurs, this book details the author's seven domains model for assessing new business ideas. The model is comprised of four market and industry domains and three related to the entrepreneurial team.
