Why read Key Marketing Metrics? Because better metrics lead to better decisions, which lead to better outcomes. This book does a superb job of helping marketers, and all executives, understand which metrics to use and how to use them. Erv Shames, former CEO, Kraft Foods As the o…
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"Key Marketing Metrics is your definitive guide to the most powerful metrics you can use to measure your marketing success. It covers everything you need to know about over 50 of the most important metrics and will help you make the most out of your marketing money." "You'll lea…
Analysis for marketing planning
by Lehmann, Donald R., Winer, Russell S.
fromMcGraw-Hill higher education
0
Type: Book
Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each methods as well as showing how they are applied. Real data sets and detailed guidance on the use of appropriate so…
Managing marketing information
by Piercy, Nigel, Evans, Martin, (Martin J.)
fromRoutledge library editions
0
Type: Book
"This single volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods and technologies that are transforming marketing research and practice. Including original contributions and case studie…
The ability to predict consumer choice is a fundamental aspect to success for any business. In the context of artificial intelligence marketing, there is a wide array of predictive analytic techniques available to achieve this purpose, each with its own unique advantages and dis…
The ability to predict consumer choice is a fundamental aspect to success for any business. In the context of artificial intelligence marketing, there is a wide array of predictive analytic techniques available to achieve this purpose, each with its own unique advantages and dis…
