Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. This handbook prese…
Zusammenfassung: Machine generated contents note: 1. Economic psychology: history and application; 2. Decision making: rationality and anomalies; 3. Lay theories: knowledge and money; 4. Consumer markets: purchasing and credit use; 5. Labour markets: employment and entrepreneurs…
"How investor expectations move markets and the economy. The collapse of Lehman Brothers in September 2008 caught markets and regulators by surprise. Although the government rushed to rescue other financial institutions from a similar fate after Lehman, it could not prevent the …
"How investor expectations move markets and the economyThe collapse of Lehman Brothers in September 2008 caught markets and regulators by surprise. Although the government rushed to rescue other financial institutions from a similar fate after Lehman, it could not prevent the de…