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Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and more Reflects powerful trends ranging from smartphones to globalization Demonstrates breakthrough strategies integrating advertising, promotion, PR, and online content distribution By industry in…
The 2015 update goes beyond current events and trends to focus on what these changes mean, with updated chapter openers and all-new Extended Case Study.
Mediatization: concept, changes, consequences
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Type: Book
This book examines the increasingly topical subject of the political process and assesses: The nature of the relationship between mass media and the political process ; the impact of media-ization on existing political frameworks ; and the implications of media-ized politics.
