Front page economics
"Education and media services have much in common. Both provide services that embody local cultures, in which there is extensive public sector participation and significant domestic regulation. Both are dramatically affected by the information and communications technology revol…
"This book provides theoretical, reflective, and empirical perspectives on transmedia storytelling and digital marketing strategies in relation to audience engagement"
The Hollywood trilogy, the Disney duo / Eileen R. Meehan -- Movie theaters and money : integration and consolidation in film exhibition / Ben Birkinbine -- How Hollywood workers unite : labor convergence and the creation of SAG-AFTRA / Catherine McKercher and Vincent Mosco -- Me…
Introduction -- Platform strategy -- Creator labor -- Social media entertainment intermediaries -- Authenticity, community, and brand culture -- Cultural politics of social media entertainment -- Globalizing social media entertainment -- Conclusion.
Making Media: Production, practices, and professions
This volume provides a critical examination of the evolution of platform economies in India. Contributions from leading media and communications scholars present case studies that illustrate the social and economic ambitions at the heart of Digital India. Across interdisciplinar…