A cruise along the streets of Chennai--or Silicon Valley--filled with professional young Indian men and women, reveals the new face of India. In the twenty-first century, Indians have acquired a new kind of global visibility, one of rapid economic advancement and, in the informa…
A cruise along the streets of Chennai--or Silicon Valley--filled with professional young Indian men and women, reveals the new face of India. In the twenty-first century, Indians have acquired a new kind of global visibility, one of rapid economic advancement and, in the informa…
Annotation
"This book examines the emergence of professional advertising in western India during the interwar period. It explores the ways in which global manufacturers advanced a 'brand-name capitalism' among the Indian middle class by promoting the sale of global commodities during the 1…
"This book examines the emergence of professional advertising in western India during the interwar period. It explores the ways in which global manufacturers advanced a 'brand-name capitalism' among the Indian middle class by promoting the sale of global commodities during the 1…
"This book examines the emergence of professional advertising in western India during the interwar period. It explores the ways in which global manufacturers advanced a 'brand-name capitalism' among the Indian middle class by promoting the sale of global commodities during the 1…
"This book examines the emergence of professional advertising in western India during the interwar period. It explores the ways in which global manufacturers advanced a 'brand-name capitalism' among the Indian middle class by promoting the sale of global commodities during the 1…
Caste hierarchy has frequently been singled out as the overriding principle of Indian society. This book examines its significance among the highly-educated middle class in the Tamil town of Madurai. As part of their distinctive status as `educated persons', young graduates form…
'Café Culture in Pune' is an ethnographic snapshot, taken in 2008, tracing the effects of globalization from the perspective of young middle class urbanites in post-liberalization Pune, India. Documenting with meticulous detail their life world, from clothing to hanging out, fri…
"The emergence of a visible commodified leisure culture in the form of cafes, targeted at and appropriated by young adults from the middle classes, is a striking phenomenon in the transformation of urban life in India since the economic liberalization in 1991. Café Culture is an…
'Café Culture in Pune' is an ethnographic snapshot, taken in 2008, tracing the effects of globalization from the perspective of young middle class urbanites in post-liberalization Pune, India. Documenting with meticulous detail their life world, from clothing to hanging out, fri…
"The emergence of a visible commodified leisure culture in the form of cafes, targeted at and appropriated by young adults from the middle classes, is a striking phenomenon in the transformation of urban life in India since the economic liberalization in 1991. Café Culture is an…