"Grasp how mobile, big data, and analytics are combining to change business processesRight Experience, Right Results: Improving Profits, Margin, and Engagement with Mobile and Big Data illustrates how businesses can use mobility, big data, and analytics to enhance or change busi…
Human behavior and the mobile journey so far -- Smartphones : a truly transformative technology -- What the smartphone has changed -- Striking a balance -- The forces shaping the mobile economy -- Introduction -- Context : what's going on? -- Location: why geography matters -- T…
"This book collects the latest research advances in the rapidly evolving field of mobile business"Provided by publisher "This book collects the latest research advances in the rapidly evolving field of mobile business"--Provided by publisher
Investigating the role of mobile commerce and mobile payment in global business / Kijpokin Kasemap -- Mobile service behavioral intention-theoritical background and empirical research / Vaggelis Saprikis, Maro vlachopoulou, Theodora Zarmpou, University of Macedania, Greecce -- S…
Investigating the role of mobile commerce and mobile payment in global business / Kijpokin Kasemap -- Mobile service behavioral intention-theoritical background and empirical research / Vaggelis Saprikis, Maro vlachopoulou, Theodora Zarmpou, University of Macedania, Greecce -- S…