How does motivation work? The classic answer is that people are motivated to approach pleasure and avoid pain, that they are motivated by "carrots and sticks." But to understand human motivation, it is necessary to go beyond pleasure and pain. What people want is to be effectiv…
The author of this book has distilled sixty years of teaching into a book for students, young and old. The author threads these twenty-one letters, with autobiographical anecdotes that illuminate his career—both his successes and his failures—and his motivations for becoming a b…
In dairy industries throughout the world there is a desire to optimize udder health. An improved udder health will lead to improved animal welfare, improved production efficiency and a reduction of the use of antibiotics. To improve udder health, first of all, technical knowle…
In addition to exercises and various reproducible log pages and worksheets, this book has eight sample reproducible questionnaires for evaluating the effectiveness of programs.
In addition to exercises and various reproducible log pages and worksheets, this book has eight sample reproducible questionnaires for evaluating the effectiveness of programs.
In the everyday but unspoken give-and-take of human relationships, the silent language plays a vitally important role. Here, a leading American anthropologist has analyzed the many ways in which people talk to one another without the use of works. The pecking order in a chicken …
The "Me" generation has justified itself by appealing to social scientists who see selfishness as the only rational basis for action. However, the author of this treatise recognizes an innate sense of social commitment and explores our emotional reactions to guilt, lying, and ot…