In "Tell to Win," Peter Guber masterfully demonstrates that telling purposeful stories is the best way to persuade, motivate, and convince who you want to do want you need.
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Introduction -- Why story? Why now? -- Identify obstacles to listening -- Release obstacles to listening -- Remember your heritage -- Tell "what happened" -- Find your ending -- Connect with your audience -- Epilogue
"Showing how market researchers can get a seat at the decision-making table, this book is the essential guide to mastering storytelling techniques that can dramatically enhance the impact of research reports and presentations, commanding full audience engagement and buy-in. Whil…
"Part manual, part memoir and part call to action, this book demonstrates why the core skill needed by leaders in the next decade and into the future will be authentic and effective communication. Communications based on character, integrity and values will be critical in helpin…
"Based on his work at companies like Ford, Christian Madsbjerg's SENSEMAKING is a provocative stand against the tyranny of big data and scientism, an impassioned defense of a liberal arts education, and a blueprint for how companies and leaders can use human intelligence to solv…
Talking the talk, walking the walk -- Maxims for organizational storytelling -- Storytelling exercises -- Researching the storyworld. "This workbook is an interactive guide for leaders and managers to help them tell compelling stories at work. The Organizational Storytelling Wo…
"When unscheduled events hit the stock market, from corporate scandals and technological breakthroughs to recessions and pandemics, relationships driving returns change in unforeseeable ways. To deal with uncertainty, investors engage in narratives thatwhich simplify the complex…
"Everyday Business Storytelling: Create, Simplify, and Adapt A Visual Narrative for Any Audience (Master Presentations, One-Pagers, Emails, and Virtual Meetings) We've all been there: We work tirelessly on a crucial presentation, email or update. We've got just ONE shot to be cr…
Part I: Access -- Why purpose matters -- What is purpose? -- Magical moments in childhood -- Crucible stories -- Finding purpose through passion -- Part II: Finding your purpose -- So, what is your purpose? -- Part III: Impact -- Impact: clarity, focus, and the confidence to act…
Dieses Buch bietet eine verständliche und aktuelle Einführung in die vielfältigen Teilbereiche der Kommunikation von Unternehmen. Es hilft Studierenden und Praktikern, die komplexen Zusammenhänge zwischen der Kommunikation von Unternehmen und den Erwartungen ihrer Anspruchsgrupp…
