EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded. The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new inte…
The second edition, now revised and updated for 2009, just in time for the business challenges ahead, contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the mai…
"Frugal innovation is a powerful new model for creating solutions for a world struggling with rapid population growth, exploding demand from consumers on modest incomes, and global pressure to minimize environmental damage. This new wave of innovation started in the developing w…
"Frugal innovation is a powerful new model for creating solutions for a world struggling with rapid population growth, exploding demand from consumers on modest incomes, and global pressure to minimize environmental damage. This new wave of innovation started in the developing w…
Based on extensive research into the business and marketing strategies of the video game industry, Wesley and Barczak consider how and why, in the search for the holy grail of high definition gaming, many companies have become ensnared in a 'performance trap' that causes them to…
A more powerful innovation, which seeks to discover not how things work but why we need things. The standard text on innovation advises would-be innovators to conduct creative brainstorming sessions and seek input from outsiders--users or communities. This kind of innovating can…
"A more powerful innovation, which seeks to discover not how things work but why we need things. The standard text on innovation advises would-be innovators to conduct creative brainstorming sessions and seek input from outsiders--users or communities. This kind of innovating ca…
Brings together research that investigates how people experience products: durable, non-durable, or virtual. This book aims to bridge gaps between several areas within psychology (perception, cognition and emotion) and links these areas to more applied areas of science, such as …
Conventional wisdom today says that to survive, companies must move beyond incremental, sustaining innovation and invest in some form of radical innovation. "Disrupt yourself or be disrupted!" is the relentless message company leaders hear. The Power of Little Ideas argues there…
