Describes insights from the growing field of neuroaesthetics, and shows how they can be applied to the most popular types of content that businesses create, and how they can be used to improve customer engagement and profit.
This book shows how neuromarketing works in practice. It describes how companies can use the methods and insights of neuroscience to make better decisions themselves. It brings together real-world use cases in the area of applied neuroscience, collected from the globally leading…
While youre reading Neuro Web Design, youll probably find yourself thinking I already knew that a lot. But when youre finished, youll discover that your ability to create effective web sites has mysteriously improved. A brilliant idea for a book, and very nicely done.- Steve Kru…
Neuro web design: what makes them click?
"Why do people decide to buy a product online? Register at your Web site? Trust the information you provide? Neuro Web Design applies the research on motivation, decision-making, and neuroscience to the design of Web sites. You will learn the unconscious reasons for people's act…