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Over the last 10 years advances in the new field of neuromarketing have yielded a host of findings which defy common stereotypes about consumer behavior. Reason and emotions do not necessarily appear as opposing forces. Rather, they complement one another. Hence, it reveals that…
From the publisher. Over the last 10 years advances in the new field of neuromarketing have yielded a host of findings which defy common stereotypes about consumer behavior. Reason and emotions do not necessarily appear as opposing forces. Rather, they complement one another. He…
Over the last 10 years advances in the new field of neuromarketing have yielded a host of findings which defy common stereotypes about consumer behavior. Reason and emotions do not necessarily appear as opposing forces. Rather, they complement one another. Hence, it reveals that…
"A full understanding of the biology and behavior of humans cannot be complete without the collective contributions of the social sciences, cognitive sciences, and neurosciences. This book collects eighty-two of the foundational articles in the emerging discipline of social neur…
Annotation A full understanding of the biology and behavior of humans cannot be complete without the collective contributions of the social sciences, cognitive sciences, and neurosciences. This book collects eighty-two of the foundational articles in the emerging discipline of s…
"The research presented in this volume demonstrates that it is no longer reasonable to ask whether synesthesia is real - we must now ask how we can account for it from cognitive, neurobiological, developmental, and evolutionary perspectives. Furthermore, it becomes clear that th…
Owing to its bizarre nature and its implications for understanding how brains work, synesthesia has received a lot of attention in the popular press and motivated a great deal of research and discussion among scientists. The questions generated by these two communities are intri…
This book focuses on what neuroscience means for education professionals - in key areas such as learning, memory, intelligence and motivation - and addresses questions such as: how does the brain enable us to learn? and why do some children have learning difficulties, such as AD…
Presents research in neuroscience, particularly neuroimaging, which has implications for education. This book focuses on the theme that learning involves neural systems which arise from the dense functional interconnectivity of the brain's myriad specialised modules.
In this fascinating book, William R. Uttal raises the possibility that, however much we learn about the anatomy and physiology of the brain and psychology, we may never be able to cross the final bridge explaining how the mind is produced by the brain. Three main classes of mind…
Annotation Each edition of this classic reference has proved to be a benchmark in the developing field of cognitive neuroscience. The third edition of The Cognitive Neurosciences continues to chart new directions in the study of the biologic underpinnings of complex cognition --…
"The third edition of The Cognitive Neurosciences continues to chart new directions in the study of the biologic underpinnings of complex cognition - the relationship between the structural and physiological mechanisms of the nervous system and the psychological reality of the m…