Neurowissenschaften

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"In this ground-breaking book, Phil Barden reveals what decision science explains about people's purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research on the motivations behind consumers' choices and what happens in the human bra…

"Costandi explains the neuroscience behind how we view our selves and our bodies, drawing from neurological studies on our sense of agency and free will, the neural correlates of mental representations, mirror neurons, and how the brain perceives timing and sensory consequences.…