"In this fascinating and bold discussion, a renowned neurobiologist serves as guide to the most complex physical object in the living world: the human brain. Taking into account the newest brain research--morphological, physiological, chemical, genetic--and placing these finding…
"In this fascinating and bold discussion, a renowned neurobiologist serves as guide to the most complex physical object in the living world: the human brain. Taking into account the newest brain research--morphological, physiological, chemical, genetic--and placing these finding…
'Social Neuroscience' provides an updated and critically important survey of contemporary social neuroscience research. In response to recent advances in the field, this book speaks to the various ways that basic biological functions shape and underlie social behaviour. It also …
'Social Neuroscience' provides an updated and critically important survey of contemporary social neuroscience research. In response to recent advances in the field, this book speaks to the various ways that basic biological functions shape and underlie social behaviour. It also …
"In this ground-breaking book, Phil Barden reveals what decision science explains about people's purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research on the motivations behind consumers' choices and what happens in the human bra…
"Costandi explains the neuroscience behind how we view our selves and our bodies, drawing from neurological studies on our sense of agency and free will, the neural correlates of mental representations, mirror neurons, and how the brain perceives timing and sensory consequences.…