Global competition, shorter product lifecycles and increasingly demanding customers are creating significant pressures for the creation of innovative organizations. By examining eight case studies in various industry sectors in Europe, Australia, Japan and Thailand, this book pr…
Global competition, short product lifecycles and increasingly demanding customers are creating signficant pressures for the creation of innovative organizations. By examining eight case studies in various industry sectors in Europe, Australia, Japan and Thailand, this book provi…
100 successful and groundbreaking products have their designs and functional elements and innovations deconstructed in this guidebook. The author profiles each product, illustrates its design principles, and reveals what makes it stand out in the marketplace.
"For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chanc…
