Winning at new products

Winning at new products: creating value through innovation

by Cooper, Robert G.

Type Book
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"For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success."--Page 4 de couverture.

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Title Statements

  • Full title :Winning at new products : creating value through innovation / Robert G. Cooper.

Summary

"For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success."--Page 4 de couverture.

Read More ↓

Edition Statements

  • Publication Date:©2011.
  • Edition:4th ed

Publication Statements

  • Publisher(s):Basic Books
  • Place of Publication:New York
  • Language:eng
  • Publication Date:©2011.

The Physical Object

  • Description:xv, 391 p

Edition Identifiers

  • ISBN:9780465025787, 0465025781
  • oclc:ocn772697846
  • LC Classification:HF5415 .153 C778w 2011
  • Dewey Decimal:658.5/75

Subjects

Gestion de projets Marketing stratégique New products New products -- Case studies New products -- Case studies. -- Manage… New products -- Handbooks, manuals, etc New products -- Handbooks, manuals, etc… Produits nouveaux Produits nouveaux -- Études de cas Produits nouveaux -- Études de cas. -- … Produits nouveaux -- Guides, manuels, e… Produits nouveaux -- Guides, manuels, e…

Writers

Cooper, Robert G.

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