Lean customer engagement

Lean customer engagement

by Niyogi, Shil

Type Book
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The book will serve as a guidebook to develop and grow successful businesses through an engaged customer base.

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Title Statements

  • Full title :Lean customer engagement / Shil Niyogi.

Summary

The book will serve as a guidebook to develop and grow successful businesses through an engaged customer base.

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Edition Statements

  • Publication Date:2016.

Publication Statements

The Physical Object

  • Description:1 online resource (204 pages)

Edition Identifiers

  • ISBN:9789385985171, 9385985175, 9789385985195, 9385985191
  • oclc:ocn962413543
  • LC Classification:HF5415.5
  • Dewey Decimal:658.8/12

Table of Contents

Preface; Acknowledgments; Introduction; INTRODUCING THE FOUR E FRAMEWORK; Engaging Innovation by Entrepreneurs; THE FRAMEWORK AND THE PHASES; Educate phase; Enable Phase; Effect(uate) Phase; Engage Phase; Conclusion; Index.

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Subjects

Customer relations Marketing New products sales Vente -- Droit

Writers

Niyogi, Shil

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