Here, the world's top experts impart their knowledge and experience, many in print for the first time. By considering developing country markets, this book is the first truly global guide to technology transfer, helping companies all around the world to a.
"With technology changing rapidly to our benefit, we need to be able to transfer these skills to various aspects of our lives." "Here, the world's top experts impart their knowledge and experience, many in print for the first time. By considering developing country markets, this…
Here, the world's top experts impart their knowledge and experience, many in print for the first time. By considering developing country markets, this book is the first truly global guide to technology transfer, helping companies all around the world to a.
During the past two decades incredible progress has been achieved in the instruments and devices used in the biomedical field. This progress stems from continuous scientific research that has taken advantage of many findings and advances in technology made available by universit…
The 2nd Edition of Who Owns You, David Koepsell's widely acclaimed exploration of the philosophical and legal problems of patenting human genes, is updated to reflect the most recent changes to the cultural and legal climate relating to the practice of gene patenting. Lays bare …
This publication provides practical guidance on the key areas where business membership organizations can integrate intellectual property into their services. This user-friendly handbook is written to support a wide range of basic to more advanced intellectual property services …
Présentation de l'éditeur : "Patents, including pharmaceutical patents, enjoy extended protection for twenty years under the TRIPs Agreement. The Agreement has resulted in creating a two-tier system of the World Trade Organisation Member States, and its implementation has seen t…
This book explores the current difficulties with pharmaceutical patents in the post-TRIPS era and suggests how working with international organizations may improve access to affordable medicines in developing countries. Patents, including pharmaceutical patents, enjoy extended p…
This book is a philosophically sophisticated and scientifically well-informed discussion of the moral and social issues raised by genetically engineering animals, a powerful technology which has major implications for society. Unlike other books on this emotionally charged subje…
Cet ouvrage analyse le tournant que connaît la stratégie marketing des marques, contraintes d'évoluer pour rester compétitives et suivre l'évolution de la société. Il s'interroge sur l'avenir des marques françaises et sur le rôle que joueront les marques de demain.--[Memento].
'Trade Marks, Brands and Competitiveness' brings together scholars from a variety of disciplines to provide a critical account of the contribution of branding to economic growth, the relationship between trademark law and brand strategy, and the building and repositioning of ind…
