Trade marks, brands and competitiveness
by Duguid, Paul Lopes, Teresa da Silva
'Trade Marks, Brands and Competitiveness' brings together scholars from a variety of disciplines to provide a critical account of the contribution of branding to economic growth, the relationship between trademark law and brand strategy, and the building and repositioning of individual brands as case studies in the effects of competition.
Read More ↓Title Statements
- Full title :Trade marks, brands and competitiveness / edited by Teresa da Silva Lopes, Paul Duguid.
Summary
'Trade Marks, Brands and Competitiveness' brings together scholars from a variety of disciplines to provide a critical account of the contribution of branding to economic growth, the relationship between trademark law and brand strategy, and the building and repositioning of individual brands as case studies in the effects of competition.
Read More ↓Edition Statements
- Publication Date:2009.
Publication Statements
- Publisher(s):Routledge
- Place of Publication:London
- Language:eng
- Publication Date:2009.
The Physical Object
- Description:pages.
Edition Identifiers
- ISBN:9780415776936, 0415776937
- oclc:ocn244063576
- Dewey Decimal:658.827
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