From two of the best political reporters in the country comes the gripping inside story of the historic 2008 presidential election. In this volume, the authors use their unrivaled access to pull back the curtain on the Obama, Clinton, McCain, and Palin campaigns.
From two of the best political reporters in the country comes the gripping inside story of the historic 2008 presidential election. In this volume, the authors use their unrivaled access to pull back the curtain on the Obama, Clinton, McCain, and Palin campaigns.
Every four years following the presidential election, the Institute of Politics at Harvard University convenes a distinguished gathering of campaign managers, media commentators, and interested political observers to reflect on presidential campaign strategies from the earliest …
Campaign managers, media commentators, and interested political observers reflect on the 2008 presidential campaign strategies from the earliest primaries through Election Day.
Presidential Campaigning in the Internet Age challenges popular claims about the democratizing effect of Digital Communication Technologies (DCTs).
As the plugged-in presidential campaign has arguably reached maturity, this book challenges popular claims about the democratizing effect of Digital Communication Technologies (DCTs). Analyzing campaign strategies, structures, and tactics from the past five presidential election…
For half a century, conventional wisdom has held that Kennedy ran a brilliant campaign while Nixon committed blunder after blunder. But this myth was created in large part by a Kennedy partisan. Having conducted intense archival research at four presidential libraries- those of …
"Alan Schroeder sheds new light on every debate from 1960 to the present. From the selection of questioners to the camera angles, from issues of makeup to lighting and stage set, Schroeder shows how decisions are made that influence every aspect of what the audience perceives. T…
Using the 1992 presidential election as a case study, Newman reveals how the American political process has been transformed by the use of marketing techniques. He addresses issues of serious concern to the health of the political process including the role of polling, direct ma…
Winning a presidential election is like operating a successful business. The best and most successful businesses are customer driven. The Marketing of the President documents how political candidates are marketed by the same sophisticated techniques that experts use to sell lega…
White House to Your House is a fast-paced account of contemporary media coverage of national politics during a time when the top two books on the best-seller list were by Rush Limbaugh and Howard Stern. The story begins with the 1992 election and concludes with the stunning Repu…
