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Preismanagement

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Preismanagement

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Preiskommunikation

Preiskommunikation: strategische Herausforderungen und innovative Anw…

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Preismanagement (21) Prix -- Fixation (10) pricing (10) Preispolitik (8) (Produktform)Paperback / soft… (6) (VLB-WN)1785: Hardcover, Soft… (6) (Springer Nature Subject Code… (5) (Springer Nature Subject Coll… (5) (Springer Nature Marketing Cl… (4) Behavioral Pricing (4) Konsumentenverhalten (4) Marktsegmentierung (4) Preissetzung (4) Preisstrategie (4) Rentabilité -- Gestion (4) Revenue management (4) BUSINESS & ECONOMICS -- Forec… (3) BUSINESS & ECONOMICS -- Marke… (3) Market segmentation (3) Marketing (3) Preispsychologie (3) Segmentation du marché (3) Theorie (3) dynamic pricing (3) (Springer Marketing Classific… (2) (Springer Nature Subject Code… (2) (Springer Nature Subject Code… (2) (Springer Subject Code)SC5130… (2) (Springer Subject Code)SCW290… (2) (Springer Subject Code)SCY200… (2) (Springer Subject Collection)… (2) (Zielgruppe)Fachpublikum/ Wis… (2) (Zielgruppe)Professional/prac… (2) 4-P-Modell (2) BUSINESS & ECONOMICS (2) BlueYonder Vergleich (2) Gestaltung von Preisinformati… (2) IBM Dynamic Pricing (2) Konsumentenwahrnehmung (2) Preis Künstliche Intelligenz (2) Preis Machinelles Lernen (2) Preis Prozess (2) Preisbildung (2) Preisdarstellung (2) Preisdesign-Parameter (2) Preisoptimierung (2) Preissoftware (2) Preistheorie (2) Price fixing (2) Prudsys Vergleich (2) Revionics Vergleich (2) psychologisch optimierte Prei… (2) (Produktform)Electronic book … (1) (Springer Nature Marketing Cl… (1) (stw)Preismanagement (1) Affaires (1) Arzneimittel (1) B-to-B-Marketing (1) BUSINESS & ECONOMICS -- Indus… (1) BUSINESS & ECONOMICS -- Manag… (1) BUSINESS & ECONOMICS -- Organ… (1) Bauprojekt (1) Bauwirtschaft (1) Behavioural Pricing (1) Betriebliche Wertschöpfung (1) Betriebswirtschaftslehre (1) Building -- Estimates (1) Bundling (Marketing) (1) Business (1) Business & Economics -- Manag… (1) Business planning (1) Computer software industry (1) Computer software industry --… (1) Construction -- Devis estimat… (1) Consumer credit (1) Consumption (Economics) (1) Crédit (1) Crédit à la consommation (1) Demand (Economic theory) (1) Demande (Théorie économique) (1) Digitalisierung (1) Drugs -- Prices (1) EXCEL (1) Economics -- Psychological as… (1) Geschäftsmodell (1) Gestion du risque (1) Globalization (1) IT-gestütztes Marketing (1) Industrie pharmaceutique -- P… (1) Internationale Preiskommunika… (1) Kommunikation (1) Kommunikation Preise - Buch (1) Konsumgütermarketing (1) Kredit (1) Kreditgeschäft (1) Kreditrisiko (1) Kreditzins (1) Kundenwert (1) Künstliche Intelligenz (1) Loans (1) Logiciels -- Études de cas. -… (1) Management (1) Managerial economics (1) Marketing -- Mathematical mod… (1) Marketing -- Modèles mathémat… (1) Marktmacht (1) Marktstruktur (1) Medical care (1) Microsoft Excel (Computer fil… (1) Mondialisation (1) Médicaments -- Prix (1) Optimierung (1) PHARMAINDUSTRIE (1) Partenariat public-privé (1) Pharmaceutical industry -- Pr… (1) Preis (1) Preiscontrolling (1) Preiskalkulation (1) Preismodelle (1) Preismodellierung (1) Preisstrategien (1) Preisveränderung - Kommunikat… (1) Preiswettbewerb (1) Prescription pricing (1) Pricing -- Computer programs (1) Prêts (1) Psychologie du travail (1) Psychology, Industrial (1) Public-private sector coopera… (1) Risikomanagement (1) Risk management (1) Selling (1) Softwareentwicklung (1) Strategisches Management (1) USA (1) Unvollkommener Markt (1) Valeur ajoutée (1) Vente (1) Vente groupée (1) Verbraucherkredit (1) Verbraucherverhalten (1) Verkauf (1) Verkaufspersonal (1) Wettbewerbsstrategie (1) globalism (1) pricing strategy (1) software (1) value added (1) Économie d'entreprise (1) Économie politique -- Aspect … (1) Öffentlich-private Partnersch… (1)

Contributor

Bodea, Tudor (3) Ferguson, Mark (3) Husemann-Kopetzky, Markus (2) Kopetzky, Markus (2) Krishnamurthi, Lakshman (2) Phillips, Robert L. (2) Vohra, Rakesh V. (2) Weber, Felix (2) Boussabaine, Abdelhalim (1) Cöster, Mathias (1) Haugom, Erik (1) Iveroth, Einar (1) Olve, Nils-Göran (1) Petri, Carl-Johan (1) Png, Ivan (1) Reilly, Paul (1) Reilly, Tom (1) Schoonveld, Ed (1) Seufert, Eric Benjamin (1) Westelius, Alf (1)

Publisher

Springer Fachmedien Wiesbaden (6) Springer Gabler (6) Routledge (4) Cambridge University Press (2) Springer Fachmedien Wiesbaden… (2) Stanford Business Books (2) Elsevier/Morgan Kaufmann (1) Gower (1) McGraw-Hill Education (1) Routledge Taylor & Francis Gr… (1) Taylor and Francis (1) Wiley-Blackwell (1)

Year

2021 (1) 2020 (6) 2018 (2) 2016 (2) 2015 (1) 2014 (4) 2013 (2) 2012 (2) 2011 (1)

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