Markus Husemann-Kopetzky zeigt, dass Unternehmen durch eine gezielte Preisdarstellung die Preiswahrnehmung von Kunden und dadurch mittelbar ihr Verhalten beeinflussen können. Dabei stellt er dar, wie die Preispsychologie zur Preisgestaltung systematisch genutzt werden kann, und …
'Managerial Economics' teaches students and managers how to employ microeconomics to be better managers and leaders. The text distinctively focuses economic reasoning on various managerial functions, including accounting, finance, human resources, and marketing.
The consumer credit market -- Credit risk -- Incremental loan profitability -- The fundamentals of price response -- Estimating price response -- Pricing segmentation -- Optimizing prices -- Behavioral economics and credit pricing
"This book provides a broad introduction to the field of pricing as a tactical function in the daily operations of the firm, and a toolbox for implementing and solving a wide range of pricing problems. Beyond the theoretical perspectives offered by most textbooks in the field, E…
"Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior and firm image. This book provides an introduction to the basic principles for thinking clearly about pricing. Unlike other marketing books on pricing, the authors use a …
The practices of revenue management and pricing analytics have transformed the transportation and hospitality industries, and are increasingly important in industries as diverse as retail, telecommunications, banking, health care and manufacturing. Segmentation, Revenue Manageme…
"The practices of revenue management and pricing analytics have transformed the transportation and hospitality industries, and are increasingly important in industries as diverse as retail, telecommunications, banking, health care and manufacturing. Segmentation, Revenue Managem…
"The practices of revenue management and pricing analytics have transformed the transportation and hospitality industries, and are increasingly important in industries as diverse as retail, telecommunications, banking, health care and manufacturing. Segmentation, Revenue Managem…
"The book provides up-to-date coverage of the latest developments in risk pricing strategies and presents a comprehensive treatment of the methodologies involved in designing and building risk pricing models. The author explains how public-private partnership project risk is pri…
Markus Kopetzky zeigt, dass Unternehmen durch eine gezielte Preisdarstellung die Preiswahrnehmung von Kunden und dadurch mittelbar ihr Verhalten beeinflussen können. Dabei stellt er dar wie die Preispsychologie zur Preisgestaltung systematisch genutzt werden kann und entwickelt …