"To date, books on low-cost or 'frugal innovation' have been practitioner-oriented and largely based on anecdotal evidence. This ground-breaking book provides a scholarly understanding of frugal innovation, drawing on empirical research. The resulting theoretical framework provi…
Pricing, the most neglected element of the marketing mix can have an unrivalled impact on the bottom line. This text helps managers make more intelligent pricing decisions, implement pricing strategies and structures more effectively in the market and capture more value for thei…
