Reputation management
by Helm, Sabrina, Liehr-Gobbers, Kerstin, Storck, Christopher
fromManagement for Professionals
Reputation is one of the most complex assets of an organization. Despite the call for consistent management of corporate reputatation, comprehensive approaches to measure and steer a company's reputation are still in their infancy. Reputation management aims at creating a balanc…
"The current financial crisis has deep macroeconomic roots, but the dominant view of the firm has made the crisis deeper and more devastating. Over the past few decades, maximizing shareholder value has become the main objective of the firm. Chief executives have been keen on th…
The very nature of elites makes them difficult for social researchers to study. This volume provides valuable insights into how researchers can successfully gain access to elite settings. Using their actual experiences, the contributors provide constructive advice as well as cau…
Few social researchers study elites because elites, by their nature, are difficult to access. The contributors to this volume provide valuable insights on how researchers can successfully penetrate elite settings. As the authors reflect on their experiences, they provide constru…
Few social researchers study elites because elites, by their nature, are difficult to access. The contributors to this volume provide valuable insights on how researchers can successfully penetrate elite settings. As the authors reflect on their experiences, they provide constru…