Pricing, the most neglected element of the marketing mix can have an unrivalled impact on the bottom line. This text helps managers make more intelligent pricing decisions, implement pricing strategies and structures more effectively in the market and capture more value for thei…
Over the past four decades, business and academic economists, operations researchers, marketing scientists, and consulting firms have increased their interest and research on pricing and revenue management. This book introduces the reader to a wide variety of research results on…
Introduces the reader to a wide variety of research results on pricing techniques and revenue management.
Over the past four decades, business and academic economists, operations researchers, marketing scientists, and consulting firms have increased their interest and research on pricing and revenue management. This book attempts to introduce the reader to a wide variety of their re…
"Over the past four decades, business and academic economists, operations researchers, marketing scientists, and consulting firms have increased their interest in and research on pricing and revenue management. This book attempts to introduce the reader to a wide variety of rese…
Over the past four decades, business and academic economists, operations researchers, marketing scientists, and consulting firms have increased their interest and research on pricing and revenue management. This book introduces the reader to a wide variety of research results on…
Sales professionals now confront the most serious threat to their success. Regardless of their size, industry, country, customer type, nature of the relationship or amount of value they provide, sales professionals are finding that purchasing decisions are increasingly being lim…
Offers strategies and advice on retaining pricing power for business-to-business salespeople who have to negotiate with procurement departments.
Sales professionals now confront the most serious threat to their success. Regardless of their size, industry, country, customer type, nature of the relationship or amount of value they provide, sales professionals are finding that purchasing decisions are increasingly being lim…
