Prix -- Fixation

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The consumer credit market -- Credit risk -- Incremental loan profitability -- The fundamentals of price response -- Estimating price response -- Pricing segmentation -- Optimizing prices -- Behavioral economics and credit pricing

"This book is an examination of modern business strategy and its application in many different settings. Students of business and economics - as well as executives and managers - will recognize Competitive Solutions as an indispensable resource as well as a definitive vision of …

"This book is an examination of modern business strategy and its application in many different settings. Students of business and economics - as well as executives and managers - will recognize Competitive Solutions as an indispensable resource as well as a definitive vision of …