Sean Moffitt and Mike Dover show you how to take advantage of the exciting new models of business and technologies--and enthusiastic online communities--one click at a time. --from publisher description.
"Sean Moffitt and Mike Dover show you how to take advantage of the exciting new models of business and technologies--and enthusiastic online communities--one click at a time."--Résumé de l'éditeur.
Sean Moffitt and Mike Dover show you how to take advantage of the exciting new models of business and technologies--and enthusiastic online communities--one click at a time. --from publisher description
Sean Moffitt and Mike Dover show you how to take advantage of the exciting new models of business and technologies--and enthusiastic online communities--one click at a time. --from publisher description.
Advice and how-tos for using customer-driven media and interaction to build, expand, or revive brands.
Includes the latest tricks of the trade used by hot brand names such as Mozilla Firefox; lululemon; and Zappos; as well as industry giants like Starbucks; Dell; and Harley-Davidson; this book offers countless creative ideas for defining and reaching out to your target audience. …