"In Getting It Right the First Time, John Katsaros and Peter Christy argue that the most successful businesses will be those that accurately predict market conditions - especially the market changes that will occur within the crucial 18-to-36-month innovation window." "Showcasin…
"A seminal work by bestselling author Clayton M. Christensen, now with a refreshed package. In the international bestseller The Innovator's Dilemma, Clayton Christensen exposed the Achilles' heel of many companies: by ignoring the disruptive technologies that evolve to displace …
"A seminal work by bestselling author Clayton M. Christensen, now with a refreshed package. In the international bestseller The Innovator's Dilemma, Clayton Christensen exposed the Achilles' heel of many companies: by ignoring the disruptive technologies that evolve to displace …
"Frugal innovation is a powerful new model for creating solutions for a world struggling with rapid population growth, exploding demand from consumers on modest incomes, and global pressure to minimize environmental damage. This new wave of innovation started in the developing w…
Explores how people and organizations are learning to be more creative in work and life, and reveals how to boost creative capacity, build creative confidence, and connect creativity with capitalism in a new form.
By examining the interface between consumer behavior and new product development, this text demonstrates the ways in which consumers contribute to product design, enhance product utility, and determine brand identity.
The president of innovation consultancy firm Fahrenheit 212 describes the company's methodology for combining "magic" with money to bring to market unique products and ideas that will transform a company's business and growth.
The modern consumer is no longer attracted by single-minded, predictable and one-benefit-focused brand promises. The old-fashioned FMCG communication strategies based on television, radio and print with constant repetition have become outdated. From Great to Gone shows that what…
"The idea of Kansei engineering was conceived in 1970. Since then, the founder has worked to establish the Kansei engineering methodology and has created more than fifty new product developments. Kansei engineering research is gaining popularity in many countries"--
"The idea of Kansei engineering was conceived in 1970. Since then, the founder has worked to establish the Kansei engineering methodology and has created more than fifty new product developments. Kansei engineering research is gaining popularity in many countries"--
From design thinking to design doing. Innovators today are told to run loose and think lean in order to fail fast and succeed sooner. But in a world obsessed with the new, where cool added features often trump actual customer needs, it's the consumer who suffers. In our quest to…