This book describes and analyzes how seven major high-tech industries evolved in the United States, Japan, and Western Europe. The industries covered are machine tools, organic chemical products, pharmaceuticals, medical devices, computers, semiconductors, and software.
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Takes readers through the steps of customer-focused design. This work integrates aspects from both design and systems engineering to provide an understanding of the fundamental principles and best practices in these areas. It examines software engineering from a behavioral persp…
The modern consumer is no longer attracted by single-minded, predictable and one-benefit-focused brand promises. The old-fashioned FMCG communication strategies based on television, radio and print with constant repetition have become outdated. From Great to Gone shows that what…
"The idea of Kansei engineering was conceived in 1970. Since then, the founder has worked to establish the Kansei engineering methodology and has created more than fifty new product developments. Kansei engineering research is gaining popularity in many countries"--
"The idea of Kansei engineering was conceived in 1970. Since then, the founder has worked to establish the Kansei engineering methodology and has created more than fifty new product developments. Kansei engineering research is gaining popularity in many countries"--
Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious. What makes things popular? If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about…
Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious What makes things popular? If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about …
What makes things popular? If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online co…
"For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert G. Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your ch…