Promotion

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In the climate of isolationism, nativism, democratic expansion of civic rights, and consumerism that America experienced after the First World War, Italian-born movie star Rudolph Valentino and Italy's dictator, Benito Mussolini, became surprisingly appealing emblems of authorit…

The ninth edition of McGraw-Hills leading textbook, Principles and Practice of Marketing, provides a contemporaryand modern introduction to marketing. Covering the importance of customer value alongside the 4Ps, thisauthoritative text provides students with a core understanding …

"This is a short, punchy book about the real professional life of an academic. It provides hard data on what academic jobs are like and who gets them; on how to succeed in graduate school; on how to find time to write, teach, and have a personal life; and on what a person might …