This second edition of 'Qualitative Research Methods in Public Relations and Marketing Communications' is a practical guide for students undertaking qualitative research, encouraging them to engage effectively and critically with the practices and discourses of professional comm…
The diversity and complexity of human, societal and organizational relationships and meanings that are constructed through communication are intrinsic to the study of public relations and marketing communications. This guide includes guidance on decision making regarding the dif…
Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the in…
