"Public Relations Metrics goes beyond the "how to" of public relations research methods to think formally about research itself." "Chapters in this volume explore the issue of metrics in public relations from a theoretical angle - taking into account epistemology and conceptuali…
Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars a…
"Public Relations Metrics goes beyond the "how to" of public relations research methods to think formally about research itself." "Chapters in this volume explore the issue of metrics in public relations from a theoretical angle - taking into account epistemology and conceptuali…
Responding to the need in academia and the public relations profession, this volume presents the state of knowledge in public relations measurement and evaluation. It brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the…
Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars a…
"Public Relations Metrics goes beyond the "how to" of public relations research methods to think formally about research itself." "Chapters in this volume explore the issue of metrics in public relations from a theoretical angle - taking into account epistemology and conceptuali…
This book takes an in-depth look at the client/agency relationship by discussing what business leaders should expect of their public relations firms. It discusses how and why they should pick an agency along with the types of firms at their disposal. The business of public relat…
"Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book…
Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book …
Media and Public Relations Research in Post-Socialist Societies tracks the birth, development, and contemporary expansion of communication research, with a focus on public relations and media research in post-socialist societies. Contributors discuss and demonstrate various issu…
Media and Public Relations Research in Post-Socialist Societies tracks the birth, development, and contemporary expansion of communication research, with a focus on public relations and media research in post-socialist societies. Contributors discuss and demonstrate various issu…
Media and Public Relations Research in Post-Socialist Societies tracks the birth, development, and contemporary expansion of communication research, with a focus on public relations and media research in post-socialist societies. Contributors discuss and demonstrate various issu…
Media and Public Relations Research in Post-Socialist Societies
by Minielli, Maureen C., Finch, Michael R., Lukacovic, Marta N., Samoilenko, Sergei A., Uecker, Deborrah, Akhatova, Bagila, Anusiewicz, Tomasz, Bebić, Domagoj, Daniš, Igor, Dunas, Denis
fromCommunication, globalization, and cultural identity
This book tracks the birth, development, and contemporary expansion of media and public relations research in post-socialist societies. Contributors illuminate the current state of the academic fields of communication and media studies and their pertinent explorations in several…
Cover -- Half Title -- Title Page -- Copyright Page -- Table of Contents -- List of Illustrations -- Preface -- 1. Introduction: Public Relations and Social Theory -- Themes of the Book -- Social Change -- Social Forces -- Social Interactions -- Power -- Finally: A Note of Cauti…
