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"Corporations and agencies outsource most of their copywriting and need copywriters more than ever today?including for Internet marketing. Most copywriters cannot keep up with the demand for their services, and many make between $50,000 and $150,000. Start & Run a Copywriting Bu…
"This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers - even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, d…
This is a guide for anyone who writes or approves copy, as it reveals dozens of copywriting techniques. This edition has been revised to include information for mastering copywriting in the Internet era, including advice on Web and e-mail based copywriting, and multimedia presen…
Discusses copywriting techniques used for writing ads, commercials, direct-mail pitches, and emails.
This is a guide for anyone who writes or approves copy, as it reveals dozens of copywriting techniques. This edition has been revised to include information for mastering copywriting in the Internet era, including advice on Web and e-mail based copywriting, and multimedia presen…
Discusses copywriting techniques used for writing ads, commercials, direct-mail pitches, and emails.
"This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers - even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, d…
"The ability to write great copy is crucial to anyone who wants to advance their career. Written by Robert Ashton, a leading expert on copywriting as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know to in order to write brillian…
The ability to write great copy is crucial to anyone who wants to advance their career. Written by Robert Ashton, a leading expert on copywriting as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know to in order to write brilliant…