The study of audiences has represented a key growth area of activity in the social sciences and humanities in recent times. The authors offer a review of the past 50 years of theoretical and methodological debate to argue the case for a paradigmatic shift in audience research.
The authors present several arguments in this controversial and topical debate about the effects of mass media and the role of media in framing and responding to events.
"Audiences are problematic and, as such, the study of audiences has represented a key site of activity in the social sciences and humanities. In Audiences, the authors offer a timely review of the past 50 years of theoretical and methodological debate to argue the case for a par…
Key writings exploring questions of reception, interpretation and interactivity. The fan audience, the active audience, gender and audience, nation and ethnicity, internet audiences.
"The Audience Studies Reader brings together key writings exploring questions of reception and interpretation, reprinting forgotten pieces and combining key essays with new research. Beginning with a general introduction to the Reader, each extract is placed in its historical co…
In Audience Analysis, author Denis McQuail provides a coherent and succinct account of the concept "media audience" in terms of its history and its place in present-day media theory and research. He describes and explains the main types of audience, alternative theories about th…
In Audience Analysis, author Denis McQuail provides a coherent and succinct account of the concept "media audience" in terms of its history and its place in present-day media theory and research. He describes and explains the main types of audience, alternative theories about th…
[II], 244 p. Bibliografie : p. 223-235. Met reg. The contributors examine the relationship between television and women's culture. They show how and why such different media as game shows, police fiction and soap opera offer women opportunities for negotiation of their own meani…
This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media. Details the study of audiences and how it is changing in relation to digital media Recognizes and appreciates valuable traditional approaches and ide…